BBTouring.com is the premier US-based, credit-card touring e-magazine, showcasing featured destinations for cycling holidays, bicycle-friendly bed & breakfast inns, rail and hiking trails, ride maps, touring bicycles, as well as cycling gear reviews.
The adventure sports market has boomed in recent years. Sixty million adult americans (18 years of age or older) bicycle each year. American bicyclists spend money on their pursuit, creating jobs, and supporting local communities. Whether bicycling for family recreation, transportation, or competition, the American bicyclist generates enormous economic power.
BBTouring.com is perfectly positioned to tap into a booming niche market within this bicycling economy — the credit-card touring cyclist. We define this niche market as moderately active cyclists between the ages of 34 through 55 years who enjoy being outdoors but who do not necessarily need or want extreme physical challenges and prefer having a nice hot shower, a great meal, and a comfortable bed waiting for them at the end of their ride.
These are aging Generation-X and Baby Boomers who are looking for less expensive vacation alternatives that are closer to home and which meet healthier criteria such as being outdoors in a natural environment and staying physically fit, as well as reinforcing connections with family and friends.
People who undertake a cycling holiday are not hardcore riders but tend to consider cycling as a means to discover an area at their own pace with no distance challenge.
In a recent study more than 60% of people interviewed said they prefer cycling in the countryside from villages to villages so that they can discover authentic and local sights and attractions. Moreover, 80% of them are looking for itineraries that will allow them to discover natural sites and picturesque landscapes.
There are ample opportunities to advertise your product or service on BBTouring.com. We are in the process of completing our Advertising Media Kit, but that doesn't mean that we cannot discuss your advertising needs now, and place your ad on our site pages.
Please contact us directly so that we may discuss ways that we can promote your inn, product, or service on BBTouring.com.
